Shiwanyubingshao Primêre Funksie: Drankverpakking by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2020
Shiwanyubingshao Primêre Funksie: Drankverpakking
Client: Guangdong Shiwan Baijiu Group Co., Ltd
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
- Verify Award Status for #100378
The Design
About Shiwanyubingshao Primêre Funksie: Drankverpakking
Shiwanyubingshao is 'n verpakkingsontwerp vir 'n Chinese drank. Die ontwerp gebruik die leeudans, 'n tradisionele Chinese opvoering, as sy hoofvisuele tema. Die bottel is van glas gemaak met 'n swart deursigtige gespuite afwerking, en die bottelvorm is gebaseer op antieke Chinese wynhouers, met vergulde besonderhede. Die buitedoos is van swart spesiale papier gemaak met 'n stempelproses. 'n Geïllustreerde leeukop word bo-op die doos geplaas. Wanneer die doos oopgemaak word, word die leeukop se kleur onthul en voeg 'n gevoel van seremonie by die drink-aksie.
The Recognition
About the A' Design Award in Silwer
Shiwanyubingshao Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Shiwanyubingshao Primêre Funksie: Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Shiwanyubingshao Primêre Funksie: Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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