Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2020

Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award in Silwer Winner in Verpakking Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking

Mtn Dew AMP Game Fuel Launch is 'n drankverpakking- en handelsmerkidentiteitsontwerp vir 'n gebruiksgereed prestasiedrankie wat vir spelers gemaak is. Die visuele identiteit is gebou om by die spel- en e-sport-omgewing te pas terwyl algemene cliché's vermy word. 'n Sterk grafiese grondslag ondersteun toekomstige produkte, vennootskappe en verbruikerservarings. 'n Volledige stel bekendstellingsbates is ontwikkel wat die handelsmerk, die produk en die verbruikerservaring dek. Die ontwerp poog om die drankie op 'n outentieke manier aan e-sport-atlete en spelers voor te stel.

The Recognition

About the A' Design Award in Silwer

Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mtn Dew AMP Game Fuel Launch Primêre Funksie: Drankverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release