Electric Meets Reality In-Winkel Ervaringsmuur deur Mark Boey

Die ontwerp Electric Meets Reality In-Winkel Ervaringsmuur deur Mark Boey is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

GoudReklame· 2020

Electric Meets Reality In-Winkel Ervaringsmuur

deur Mark Boey

Kliënt: MG Motors Australia

Wenner van die A' Design Award in Goud in die Reklame-kategorie

77,132

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100808

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Electric Meets Reality In-Winkel Ervaringsmuur

Electric Meets Reality is 'n interaktiewe projeksiekartering-installasie wat vir 'n motorhandelaar gebou is. Die muur is 6500 millimeter breed en 2000 millimeter hoog. Die gebeeldhouwde oppervlak is met die hand vervaardig uit epoksiehars en hout met driedimensioneel gedrukte onderdele, en bly 'n wit en elegante reliëf wanneer die projektors af is. Drie projektors voeg agt minute se animasie en kleur by. Die projeksies verteenwoordig elektrisiteit en die beeldhouwerk verteenwoordig die werklikheid. Die installasie verduidelik reikafstand, laai, veiligheid en werkverrigting aan besoekers wat 'n elektriese motor oorweeg.

Die Erkenning

Oor die A' Design Award in Goud

Electric Meets Reality In-Winkel Ervaringsmuur is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Electric Meets Reality In-Winkel Ervaringsmuur 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Electric Meets Reality In-Winkel Ervaringsmuur wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Afmetings & Verpakking: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Etikette: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Produksietegnologie: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Ontwerpuitdaging: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Navorsing: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Inspirasie: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Projekduur: October 2019 - Present
Bedryfsvloei: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Spanlede: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.