Luhua Xiaomo Sesamolieverpakking deur Tiger Pan

Die ontwerp Luhua Xiaomo Sesamolieverpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Luhua Xiaomo Sesamolieverpakking

deur Tiger Pan

Kliënt: Shandong Luhua Group

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100810

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Luhua Xiaomo Sesamolieverpakking

Luhua Xiaomo is verpakking wat ontwerp is vir gemaalde sesamolie, 'n handgemaakte olie wat in klein hoeveelhede vervaardig word. Die houer is 'n reguit silindriese glasfles, 50 mm in deursnee en 210 mm hoog. Die kleefetiket draai 350 grade om die fles en is uitgelê soos 'n ou koerant, wat herinner aan 'n tyd toe kos in koerantpapier toegedraai is. Die karakters is vertikaal geplaas, op die manier van ou Chinese winkeltekens. Die smal onbedekte gaping word 'n verhewe unciale merk wat die hoeveelheid binne-in aandui.

Die Erkenning

Oor die A' Design Award in Brons

Luhua Xiaomo Sesamolieverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Luhua Xiaomo Sesamolieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Luhua Xiaomo Sesamolieverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Afmetings & Verpakking: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Etikette: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Produksietegnologie: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Ontwerpuitdaging: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Navorsing: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspirasie: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Projekduur: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Bedryfsvloei: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Spanlede: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie