Adore Repackaging Higiëniese Doekjie Verpakking by Etereo Pte Ltd

Adore Repackaging Higiëniese Doekjie Verpakking by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Adore Repackaging Higiëniese Doekjie Verpakking

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #101113

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Adore Repackaging Higiëniese Doekjie Verpakking

Adore is 'n verpakkingsontwerp vir higiëniese doekjies. Die verpakking gebruik 'n handgeskrewe lettertipe as die hoof ontwerpelement om 'n gevoel van jeugdigheid en lewenskragtigheid te skep. Die uitleg is minimalisties en teen 'n eenvoudige agtergrond geplaas, sodat aandag op die tema van vroulike gesondheid gevestig word. Elke pakkie word vervaardig uit volledig verseëlde aluminiumfoelie met 'n hersluitbare sluiting, wat gebruikers in staat stel om te neem wat benodig word en die pakkie weer toe te maak om die doekjies teen kieme en bakterieë te beskerm. Drie groottes word vervaardig, vir slipinlegger, dag- en nagsgebruik.

The Recognition

About the A' Design Award in Brons

Adore Repackaging Higiëniese Doekjie Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Adore Repackaging Higiëniese Doekjie Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Adore Repackaging Higiëniese Doekjie Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng