Moutai Sterkdrank Verpakking deur Yu Kai Liu

Die ontwerp Moutai Sterkdrank Verpakking deur Yu Kai Liu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Moutai Sterkdrank Verpakking

deur Yu Kai Liu

Kliënt: Shenzhen yoto Packaging Technology Co.,Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

17,390

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #101364

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Moutai Sterkdrank Verpakking

Moutai is 'n verpakkingsontwerp vir 'n Chinese baijiu-sterkdrank. Die boks is die eerste wat die trekkaart-veranderingspatroonbeginsel op 'n verpakkingstruktuur toepas. Wanneer 'n kaart uitgetrek word, verander die gedrukte illustrasie en onthul dit die twaalf Chinese diereriemtekens en mitiese figure wat vir 'n feesmaal in Maotai-dorp bymekaargekom het. Die illustrasies verwys na tradisionele Chinese kultuur en estetika. Die bottel is met keramiektegnologie vervaardig. Driedimensionele laetemperatuur-reliëfpapier word gebruik om die patrone getrou te hou. Die boks meet 140 by 125 by 300 millimeter.

Die Erkenning

Oor die A' Design Award in Brons

Moutai Sterkdrank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Moutai Sterkdrank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Moutai Sterkdrank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Afmetings & Verpakking: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Etikette: maotai, baijiu, illustration, zodiac, packaging design
Produksietegnologie: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Ontwerpuitdaging: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Navorsing: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspirasie: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Projekduur: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Bedryfsvloei: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Spanlede: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun