Shiny Meadow A2 Primêre Funksie: Melkbottel by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2020
Shiny Meadow A2 Primêre Funksie: Melkbottel
Client: China Mengniu Dairy Company Co., Ltd.
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Shiny Meadow A2 Primêre Funksie: Melkbottel
Boekteks: Shiny Meadow A2 is 'n bottel wat vir vars melk ontwerp is. Die bottel is van hoëdeurlaatbaarheid-PET gemaak, wat die tekstuur van glas gee. Die vorm is gebaseer op die klassieke Europese melkglasbottel en word op 'n moderne manier herteken. 'n Groot helder area wys die melk binne, sodat die produk direk gesien kan word. 'n Groot A2-merk in die middel word met 'n dieetpiramide gekombineer om die handelsmerkbeeld te vorm. Die bottel hou 720 ml en meet 80 mm in maksimum deursnee en 238 mm in hoogte. Die ontwerp poog om eenvoud en suiwerheid uit te druk.
The Recognition
About the A' Design Award in Silwer
Shiny Meadow A2 Primêre Funksie: Melkbottel is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Shiny Meadow A2 Primêre Funksie: Melkbottel 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Shiny Meadow A2 Primêre Funksie: Melkbottel is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Team Members
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Image Credits
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