2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks by Ruikang Xie

2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks

by Ruikang Xie

Client: Xiexie Design

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks

Die 2019 Toelatings Verwelkomingspakket is 'n geskenkboks wat voorberei is vir nuwe universiteitstudente in Dongguan, China. Die ontwerp voltooi 'n drie-jaar visuele reeks gebaseer op natuurlike groei, wat beweeg van saai en blom tot vrugdra. Die rooi Lingnan-lietsjie word as die kernpatroon gebruik, en die kant van die boksopening is uitgesny met 'n holronde lietsjie-vorm. 'n Houtposkaart is lasergegraveer en kan in 'n driedimensionele lietsjie-hangertjie gevou word. Die boks bevat briewe, 'n kanvassak, 'n kaart van plaaslike revolusionêre plekke, kenteken, plakkers en toegangspasse.

The Recognition

About the A' Design Award in Brons

2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat 2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. 2019 Admissions Welcome Package DGUT Studente Verwelkomingsgeskenkboks bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen