Yuyuan Road Baijiu Sterk Drank Verpakking by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Sterk Drank Verpakking by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2020

Yuyuan Road Baijiu Sterk Drank Verpakking

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #102183

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Sterk Drank Verpakking

Yuyuan Road Baijiu is 'n verpakkingsontwerp vir 'n Chinese sterk drank vervaardig in die dorp Maotai, Guizhou-provinsie. Die ontwerp is geïnspireer deur Yuyuan Road, 'n historiese straat in Sjanghai, en deur die hoofgebou op daardie straat. Die logo toon 'n element van die Paramount, 'n baken-gebou en kulturele simbool in Sjanghai. Die buitenste boks is vervaardig van herwinne plastiek, die bottel is van keramiek met goue spuitverf, en die deksel is van plastiek. Die boks meet 100 by 100 by 290 millimeter. Die verpakking is daarop gemik om Sjanghai-kultuur aan verbruikers oor te dra.

The Recognition

About the A' Design Award in Brons

Yuyuan Road Baijiu Sterk Drank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yuyuan Road Baijiu Sterk Drank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yuyuan Road Baijiu Sterk Drank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019