Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award in Goud in Verpakkingsontwerp Competition Category.
GoudVerpakking· 2020
Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp
Client: Bloom GmbH Nürnberg
A' Design Award in Goud Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #102378The Design
About Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp
In die Middeleeue laat plaaslike brouerye hul bier verouder in meer as 600 jaar oue rotsagtige kelders onder die kasteel van Neurenberg. Ter ere van hierdie geskiedenis, neem die verpakking van die "AEcht Nuernberger Kellerbier" 'n outentieke terugblik in die tyd. Die bieretiket toon 'n handtekening van die kasteel wat op rotse sit en 'n houtvat in die kelder, omring deur lettertipes in vintage-styl. Die verseëlingsetiket met die handelsmerk "St. Mauritius" en die koperkleurige kroonkurk dra vakmanskap en vertroue.
The Recognition
About the A' Design Award in Goud
Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Tucher AEcht Nuernberger Kellerbier Beierse Bierverpakkingsontwerp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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