The 15th Games of Jiangxi Plakkaat by Qin He and Xinqing Li

The 15th Games of Jiangxi Plakkaat by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

BronsReklame· 2021

The 15th Games of Jiangxi Plakkaat

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award in Brons Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #102990

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Colors

The Design

About The 15th Games of Jiangxi Plakkaat

Boekteks: Die 15de Speletjies van Jiangxi is 'n reeks plakkate wat geskep is vir 'n provinsiale sportbyeenkoms wat in Jingdezhen, 'n stad bekend vir porselein, gehou is. Die plakkate kombineer keramiekkultuur met sportelemente. Keramiekstukke vervang die oorspronklike sportitems in elke beeld, wat 'n kenmerkende visuele stemming skep. Die reeks is vervaardig met fotografie en beeldredigeringsagteware, wat keramiek- en sportmateriale in enkele komposisies saamvoeg. Elke plakkaat meet 700 by 1000 millimeter en word as buitelugadvertensie vertoon. Die ontwerp verbind tradisionele vakmanskap met moderne sport en bevorder plaaslike stedelike kultuur.

The Recognition

About the A' Design Award in Brons

The 15th Games of Jiangxi Plakkaat is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat The 15th Games of Jiangxi Plakkaat 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. The 15th Games of Jiangxi Plakkaat bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.