Settlements Geïntegreerde Veldtog deur Pancho Gonzalez

Die ontwerp Settlements Geïntegreerde Veldtog deur Pancho Gonzalez is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2020

Settlements Geïntegreerde Veldtog

deur Pancho Gonzalez

Kliënt: Inbrax

Wenner van die A' Design Award in Brons in die Reklame-kategorie

13,756

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #103849

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Settlements Geïntegreerde Veldtog

Nedersettings is 'n werklikheid regoor die wêreld en veral in Latyns-Amerika. Hierdie advertensie-ontwerp poog om fondse op 'n ander manier in te samel en doen dit deur 'n film bekend te stel wat uiteindelik nie bestaan het nie. Om 'n kaartjie te kry, moes mense na die fliek se webwerf gaan om hul kaartjies te koop en toe hulle dit gedoen het, het hulle besef die fliek bestaan nie, sodat hulle hul geld aan die stigting kon skenk.

Die Erkenning

Oor die A' Design Award in Brons

Settlements Geïntegreerde Veldtog is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Settlements Geïntegreerde Veldtog 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Settlements Geïntegreerde Veldtog bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Afmetings & Verpakking: Trailers, posters, digital ads and social media.
Etikette: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Produksietegnologie: Integrated campaign across 5 countries in South America.
Ontwerpuitdaging: First online collecting campaign done by Techo Latam.
Navorsing: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspirasie: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Projekduur: Chile, Peru, Argentina, Brazil and Colombia.
Bedryfsvloei: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patente: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Spanlede: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Beeldkrediete: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando