Plaza del Sol Nooit-vetkoek Verpakking by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2020
Plaza del Sol Nooit-vetkoek Verpakking
by Estudio Maba
Client: Plaza del Sol
A' Design Award in Brons Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Plaza del Sol Nooit-vetkoek Verpakking
Plaza del Sol is 'n verpakkingsontwerp vir sakke aartappelskyfies. Die grafika put uit volksmotiewe en aandenking-voorwerpe wat in Spaanse toeristestede aangetref word, en hierdie verwysings word op 'n eietydse manier met humor aangebied. Elke vloeipak vertel 'n kort storie wat uit aandenking-items opgebou is, met die doel om die koper te laat glimlag. Die beelde word geskep deur stillewe-fotografie wat in 'n opstelling gerangskik is, en die sakke word deur fleksografiese druk vervaardig. Elke sak meet 195 by 320 millimeter.
The Recognition
About the A' Design Award in Brons
Plaza del Sol Nooit-vetkoek Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Plaza del Sol Nooit-vetkoek Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Plaza del Sol Nooit-vetkoek Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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