Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking by Yang Zhang

Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2021

Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking

Mi Transformers Optimus Prime-verpakking is 'n papierverpakking wat vir 'n boublokspeelgoed ontwerp is. Die voorkant van die boks toon die saamgestelde produk, sodat die vorm en beweegbare dele duidelik is vir kopers. Die minimalistiese styl en kleurskema weerspieël die karakter van die speelgoed. Vertoon- en verpakkingsfunksies word in een struktuur gekombineer. Die boonste deksel maak oop om laagsgewyse sakke blokke te onthul. Die onderste boks maak na weerskante oop en vorm afsonderlike stoorboksies. Onderdele kan volgens tipe gesorteer word, en die boks kan hergebruik word vir daaglikse berging.

The Recognition

About the A' Design Award in Yster

Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Mi Transformers Optimus Prime Packaging Boublokspeelgoedverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao