Xi Lin Men Alkoholiese Drankverpakking by Xu Yao and Li Wei

Xi Lin Men Alkoholiese Drankverpakking by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

Xi Lin Men Alkoholiese Drankverpakking

by Xu Yao and Li Wei

Client: Xi Lin Men

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #107325

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Lin Men Alkoholiese Drankverpakking

Xi Lin Men is 'n verpakkingsontwerp vir Chinese spiritualieë, en die naam beteken die nadering van geluk. Die bottel is deursigtig, sodat die helder vloeistof ten volle sigbaar is. Wanneer dit uit 'n hoek van ongeveer 45 grade bekyk word, verskyn 'n reliëf van twee visse wat kop-aan-stert geplaas is by die basis, wat die Yin en Yang-simbool oproep. 'n Vrostegniek gee die visse reliëfdiepte, en die rooi kolletjies op die voorkoppe van die visse word deur termiese oordrukdruk aangebring. Die dop lyk soos bamboes, 'n teken van stabiele groei. Die smal boonste deel en breë basis maak skink makliker.

The Recognition

About the A' Design Award in Brons

Xi Lin Men Alkoholiese Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Xi Lin Men Alkoholiese Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Xi Lin Men Alkoholiese Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensions & Packaging: Width 150mm x Depth 150mm x Height 290mm.
Tags: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Production Technology: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Design Challenge: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Research: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiration: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Team Members: Designer: Xu Yao
Art Director: Li Wei