Cera Una Volta Wynetiket deur Giovanni Murgia

Die ontwerp Cera Una Volta Wynetiket deur Giovanni Murgia is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Cera Una Volta Wynetiket

deur Giovanni Murgia

Kliënt: Cantine Chessa

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

34,281

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #108149

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Cera Una Volta Wynetiket

Cera Una Volta (Once Upon a Time) is nie net 'n wyn nie, maar ook 'n sprong in die verlede. Dit is gebore uit die droom om 'n klein wynkundige juweel te skep deur die leerstellings van die voorvaders en die wynmaaktegnieke van die verlede te waardeer. Die idee van die kreatiewe konsep van wyn vertel, in die eenvoud van die sprokiehiperbool wat goed voorgestel word deur die illustrasie op die etiket, die verhaal van die geboorte van hierdie wyn en dié van wie dit geproduseer het. Die styl wat gekies is, is doelbewus sprokiesverhaal, om 'n magiese aanraking te gee aan 'n wyn wat baie verskil van die klassieke styl van Vermentino.

Die Erkenning

Oor die A' Design Award in Goud

Cera Una Volta Wynetiket is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Cera Una Volta Wynetiket 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Cera Una Volta Wynetiket wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Afmetings & Verpakking: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etikette: wine, packaging, illustration, label design
Produksietegnologie: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Ontwerpuitdaging: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Navorsing: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirasie: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Projekduur: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Bedryfsvloei: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Spanlede: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Beeldkrediete: 3D Render: Bruno Haver
Photography: Giovanni Murgia