Super Leg Happie Been by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2021

Super Leg Happie Been

by Chen Wang

Client: Three Squirrels

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Happie Been

Super Leg is 'n happieverpakking wat geskep is vir 'n Chinese kosmerk. Die verpakking wys die handelsmerk se mascotte, 'n eekhorinkie genaamd Xiaojian, wat op 'n groot hoenderbeen lê en die kos geniet terwyl sy klere deur 'n rak vasgevang word. Die illustrasie is geïnspireer deur 'n tekenprentjie waarin 'n muis kaas steel en deur 'n kat gevang word. Die gedeelte van die hoenderbeen wat lyk asof dit deur tande geskeur is, vorm 'n venstertjie, sodat die vleis binne-in gesien kan word. Die ontwerp verbind die mascotte met die produk en help die verpakking om uit te staan tussen soortgelyke items op die rak.

The Recognition

About the A' Design Award in Yster

Super Leg Happie Been is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Super Leg Happie Been 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Super Leg Happie Been word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release