Renata-A Primêre Funksie: Sjampoe-verpakking by Hsiao Che Hou

Renata-A Primêre Funksie: Sjampoe-verpakking by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Renata-A Primêre Funksie: Sjampoe-verpakking

by Hsiao Che Hou

Client: Renata

A' Design Award in Silwer Winner in Verpakking Category

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Colors

The Design

About Renata-A Primêre Funksie: Sjampoe-verpakking

Renata-A is 'n sjampoebottel wat vir 'n haarversorgingshandelsmerk ontwerp is. Die bottellyf word gemaak van 'n bio-gebaseerde materiaal wat vervaardig word uit weggegooide teestingels wat by teeboere in Taiwan ingesamel word. Die materiaal vervang 40 persent van petrochemiese plastiek en help om koolstofuitlatings te verminder. Die bottel is net so duursaam soos konvensionele plastiekhouers, kan herwin word en stel geen giftige stowwe in die grond vry ná verassing nie. Die verpakking bevat 'n sjampoe wat met Chinese kruie-ekstrakte gemaak word, en die ontwerp weerspieël die tema van hergenerasie.

The Recognition

About the A' Design Award in Silwer

Renata-A Primêre Funksie: Sjampoe-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Renata-A Primêre Funksie: Sjampoe-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Renata-A Primêre Funksie: Sjampoe-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU