Liu Fangling Ingelegde Radys Verpakking deur Pufine Advertising Ltd. Co.

Die ontwerp Liu Fangling Ingelegde Radys Verpakking deur Pufine Advertising Ltd. Co. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2021

Liu Fangling Ingelegde Radys Verpakking

deur Pufine Advertising Ltd. Co.

Kliënt: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

15,206

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #111775

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Liu Fangling Ingelegde Radys Verpakking

Liu Fangling is 'n geskenkboksverpakkingsontwerp vir ingelegde radys. Die buitenste boks is versier met 'n toneel van 'n moeder en dogter wat radyse in die berge plant, 'n storie wat die produk verbind met die mense wat dit maak. Die binneboks is gevorm soos 'n radys, wat die oomblik onthou wanneer 'n radys uit die grond getrek word. Die buitenste verpakking is van papier gemaak, sodat dit herwin kan word en natuurlik afbreek. Elke porsie word verseël in 'n ligte aluminiumfoelie-houer wat higiënies en maklik om te dra is. Na gebruik kan die radysvormige boksie klein voorwerpe bevat.

Die Erkenning

Oor die A' Design Award in Yster

Liu Fangling Ingelegde Radys Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Liu Fangling Ingelegde Radys Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Liu Fangling Ingelegde Radys Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Afmetings & Verpakking: 100 mlx6 pot; Outer box size: 350X140X65mm
Etikette: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Produksietegnologie: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Ontwerpuitdaging: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Navorsing: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirasie: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Projekduur: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Bedryfsvloei: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Spanlede: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai