Brons Verpakking · 2021
Germain Robin California Brandy Botteletiket, Handelsmerkidentiteit
- A' Design Award in Brons 2021 in Verpakking
- CLIENT: E&J Gallo
- Estimated Number of Design Views: 13,096
- Verification code 5682BF71A0 · Verify this award
Colors
About Germain Robin California Brandy Botteletiket, Handelsmerkidentiteit
Germain-Robin California Brandy is 'n handelsmerkidentiteit- en bottelêtiketontwerp vir 'n brandewyn wat in Kalifornië gemaak word. Die visuele identiteit is skoon en eenvoudig, en weerspieël die onopgesmukte dog kompromislose karakter van die handelsmerk. Die logotipe stapel die name van die twee stigters op mekaar, geskei deur 'n dun lyn, om 'n balans tussen verbeelding en nougesetheid in uitvoering uit te druk. Die California Alembic-brandewyn dra 'n wit vervaardigde papieretiket wat die variant in rooi aandui, met 'n presiese beskrywing van die distillasie- en verouderingsmetodes.
About the A' Design Award in Brons
Germain Robin California Brandy Botteletiket, Handelsmerkidentiteit is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Germain Robin California Brandy Botteletiket, Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Germain Robin California Brandy Botteletiket, Handelsmerkidentiteit bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Press Kit
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
