Heffron Primêre Funksie: Rumbottel-verpakking by Martin Zouhar

Heffron Primêre Funksie: Rumbottel-verpakking by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Heffron Primêre Funksie: Rumbottel-verpakking

by Martin Zouhar

Client: The Green Tree Distillery

A' Design Award in Silwer Winner in Verpakking Category

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Colors

The Design

About Heffron Primêre Funksie: Rumbottel-verpakking

Heffron is die verpakkingsontwerp vir 'n rum wat deur 'n Tsjeggiese distilleerdery vervaardig word. Die rum eer die Tsjeggo-Slowaakse legioene, wat tussen 1914 en 1918 in Rusland geveg het en gehelp het om die Tsjeggo-Slowaakse Republiek te stig. Heffron is die naam van die laaste skip wat die legioensoldate van Rusland na Europa vervoer het. Die ontwerp is geïnspireer deur die briewe wat die soldate tydens die lang reis huis toe gestuur het. Die deursigtige glasbottel hou 500 ml. Die etiket is gemaak van getekstureerde roomkleurige papier met 'n briefstempel-perforasiesnyplaat en plaaslike blinkvernis, gedruk in drie kleure.

The Recognition

About the A' Design Award in Silwer

Heffron Primêre Funksie: Rumbottel-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Heffron Primêre Funksie: Rumbottel-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Heffron Primêre Funksie: Rumbottel-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.