Hotel New Grand Ready-to-eat Meals Voedselverpakking by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Voedselverpakking by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2021

Hotel New Grand Ready-to-eat Meals Voedselverpakking

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Voedselverpakking

Hotel New Grand Gereed-om-te-eet Maaltye is 'n verpakkingsontwerp vir voorbereide voedsel, insluitend beeskerrie, hoenderkerrie en Napolitan-pastasous. Die boks is van karton gemaak en gebruik die motief van 'n soppot as sy vernaamste grafiese element. Die minimalistiese ontwerp vermy die illustrasies en voedselfoto's wat algemeen op gereed-om-te-eet-verpakking gesien word. Die doel is om die tradisie en prestige van 'n klassieke hotel in Yokohama met 'n tikkie geestigheid oor te dra. Die verpakking is geskik vir maaltye tuis en word ook as 'n geskenk gekies.

The Recognition

About the A' Design Award in Goud

Hotel New Grand Ready-to-eat Meals Voedselverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Hotel New Grand Ready-to-eat Meals Voedselverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Hotel New Grand Ready-to-eat Meals Voedselverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.