Time Primêre Funksie: Gesigsmaskerverpakking by Jie Yang

Time Primêre Funksie: Gesigsmaskerverpakking by Jie Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Time Primêre Funksie: Gesigsmaskerverpakking

by Jie Yang

Client: Decelent

A' Design Award in Silwer Winner in Verpakking Category

22,124

Verified Award Winner

Verify Award Status for #116676

View at A' Design Award Press Release Award Badge

Colors

The Design

About Time Primêre Funksie: Gesigsmaskerverpakking

Time is 'n verpakkingsontwerp wat vir 'n voggewende gesigsmasker geskep is. Die boks maak soos 'n boek oop, sodat die bladsye van die eerste tot die laaste omgeblaai kan word. Die kunswerk gebruik 'n waterdier uit die antieke Chinese mitologie en kleure wat van die Dunhuang-muurskilderye geneem is. Die buiteverpakking meet 200 mm lank, 110 mm wyd en 50 mm dik. Afbreekbare papier word as die hoofmateriaal gebruik. 'n UV-verhelderingsbehandeling en herhaalde reliëfwerk voeg kontras by die donker agtergrond. Die ontwerp verbind tradisionele kultuur met 'n moderne skoonheidsmiddelhandelsmerk.

The Recognition

About the A' Design Award in Silwer

Time Primêre Funksie: Gesigsmaskerverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Time Primêre Funksie: Gesigsmaskerverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Time Primêre Funksie: Gesigsmaskerverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Secondly, this case is a moisturizing facial mask specially designed for women.
The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
Dimensions & Packaging: The outer package is 50 mm thick, 200 mm long and 110 mm wide.
Tags: Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
Production Technology: The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
Design Challenge: This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
Research: This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market.
After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
Inspiration: The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained.
Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
Project Duration: The project started in July 2020 and completed in September 2020.
Designed, proofed and manufactured in Shenzhen.
Operation Flow: The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
Team Members: JieYang