Himalaya Sheet Mask Velmasker-verpakking deur Elephant Design and Himalaya Wellness

Die ontwerp Himalaya Sheet Mask Velmasker-verpakking deur Elephant Design and Himalaya Wellness is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Himalaya Sheet Mask Velmasker-verpakking

deur Elephant Design and Himalaya Wellness

Kliënt: Himalaya Wellness

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #117150

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Himalaya Sheet Mask Velmasker-verpakking

Himalaya Sheet Mask is 'n verpakkingsontwerp vir 'n gesigsvelmasker in die persoonlike-versorgingskategorie. Die stelsel dek vyf variante en gebruik 'n helder kleurpalet, 'n speelse lettertipe en 'n sentrale nota-aan-jouself. Illustrasies stel die natuurlike bestanddele van die produk in 'n sagte styl voor. Die sakkie word gedruk in CMYK, wit en vier spesiale Pantone-kleure. Die logo en die beeld word afgewerk met kol-glansvernis, terwyl die oorblywende oppervlak mat is. Die ontwerp is bedoel om jong kopers in globale markte aan te trek.

Die Erkenning

Oor die A' Design Award in Silwer

Himalaya Sheet Mask Velmasker-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Himalaya Sheet Mask Velmasker-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Himalaya Sheet Mask Velmasker-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Afmetings & Verpakking: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etikette: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Produksietegnologie: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Ontwerpuitdaging: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Navorsing: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasie: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Projekduur: The project started in September 2019 and finished in December 2020, in Singapore & India.
Bedryfsvloei: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Spanlede: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Beeldkrediete: All designs and images are created by Elephant Design.