Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede by Joshua Grant Rayner

Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede by Joshua Grant Rayner is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

SilwerReklame· 2021

Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede

by Joshua Grant Rayner

Client: Cassette Concepts limitied

A' Design Award in Silwer Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #117274

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Colors

The Design

About Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede

Cap Pac is 'n promosieproduk wat ontwerp is vir gebruik by buitegeleenthede. Cap Pac word gemaak van 'n enkele vel karton en kombineer verskeie nuttige items. Twee sonskerms kan afgeskeur en om die kop vasgemaak word om die oë te beskadu. Die oorblywende paneel dien as 'n bord wat 'n boodskap kan dra wat vir elke geleentheid gekies is. Dieselfde paneel werk ook as 'n draer vir twee drankies. Herwinde of gesertifiseerde karton word gebruik, saam met waterlose ink en laeenergie-droging. Die doel is om die afval wat deur promosiemateriaal geskep word, te verminder.

The Recognition

About the A' Design Award in Silwer

Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Cap Pac Primêre Funksie: Promosieproduk vir Geleenthede is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensions & Packaging: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Tags: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Production Technology: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Design Challenge: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Research: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Project Duration: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Operation Flow: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patents: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Team Members: Joshua Grant Rayner