Goud Verpakking · 2021
Prakrishi Droëvrugteverpakking
by Vishal Vora
- A' Design Award in Goud 2021 in Verpakking
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Droëvrugteverpakking
Prakrishi is 'n verpakkingsreeks vir droëvrugte wat vir die Indiese mark geskep is. Die ontwerp bied 'n visuele verhaal van 'n koninkryk van gesondheid, waarin elke droëvrug as 'n koning van sy eie koninkryk uitgebeeld word. Die verpakking is monochromaties, en slegs die droëvrug word in kleur gedruk, sodat die voedsel die fokuspunt van elke pak word. Die reeks gebruik ritssluitsakkies met vierkleurdrukwerk. Elke pak meet 140 mm in breedte en 210 mm in hoogte. Die doel is om die produk duidelik en herkenbaar op 'n oorvol rak te maak.
About the A' Design Award in Goud
Prakrishi Droëvrugteverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Prakrishi Droëvrugteverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Prakrishi Droëvrugteverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
