Don't Lose Your Biculutural Geïntegreerde Reklameveldtog deur Yingbo Qiao

Die ontwerp Don't Lose Your Biculutural Geïntegreerde Reklameveldtog deur Yingbo Qiao is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

SilwerReklame· 2021

Don't Lose Your Biculutural Geïntegreerde Reklameveldtog

deur Yingbo Qiao

Kliënt: Sparrow Creative Lab

Wenner van die A' Design Award in Silwer in die Reklame-kategorie

32,184

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #117832

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Don't Lose Your Biculutural Geïntegreerde Reklameveldtog

"Don't Lose Your Bicultural" is 'n geïntegreerde reklameveldtog wat vir 'n etniese televisiekanaaldiens geskep is. Die veldtog sluit agt plakkate in, en elke titel is in 'n verskillende taal geskryf: Portugees, Sjinees, Arabies, Russies, Japannees, Frans, Italiaans en Hindi. Die visuele elemente maak gebruik van pixelkuns en is rondom die televisietoetspatroon gebou, wat na die oomblik van verlies verwys. Simbole van die deelnemende lande word saamgevoeg om 'n verenigde en diverse beeld te skep. Die doel is om immigrantegemeenskappe aan te moedig om hul tale en hul erfenis te behou.

Die Erkenning

Oor die A' Design Award in Silwer

Don't Lose Your Biculutural Geïntegreerde Reklameveldtog is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Don't Lose Your Biculutural Geïntegreerde Reklameveldtog 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Don't Lose Your Biculutural Geïntegreerde Reklameveldtog is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Afmetings & Verpakking: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Etikette: Culture diversity, Ethnic Channel, Culture integration,
Produksietegnologie: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Ontwerpuitdaging: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Navorsing: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspirasie: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Projekduur: The project started in November 2020 in San Francisco and finished in January 202.
Bedryfsvloei: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Spanlede: Yingbo Qiao
Beeldkrediete: Illustration/Creative Director: Yingbo Qiao