Beer Culture 2020 Marknavorsingsverslag deur Gabriela Maria Straka

Die ontwerp Beer Culture 2020 Marknavorsingsverslag deur Gabriela Maria Straka is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Reklame, Bemarking en Kommunikasie Ontwerp-kompetisiekategorie.

BronsReklame· 2021

Beer Culture 2020 Marknavorsingsverslag

deur Gabriela Maria Straka

Kliënt: Brau Union Österreich AG

Wenner van die A' Design Award in Brons in die Reklame-kategorie

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Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Beer Culture 2020 Marknavorsingsverslag

Bierkultuur 2020 is 'n gedrukte verslag oor bierkultuur in Oostenryk. Die verslag bied die resultate van 'n verteenwoordigende opname onder die Oostenrykse bevolking van 18 jaar en ouer, uitgevoer deur 'n onafhanklike marknavorsingsinstituut deur middel van aanlyn- en telefoniese onderhoude. Onderwerpe sluit in die belang van bierspesialiteite, drinkgewoontes, volhoubare bierproduksie, handelsmerklojaliteit en alkoholvrye produkte. Eenvoudige grafika en simbole bied die syfers in 'n maklik verstaanbare vorm aan. Die verslag bevat 64 inhoudsbladsye en vier omslagbladsye.

Die Erkenning

Oor die A' Design Award in Brons

Beer Culture 2020 Marknavorsingsverslag is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Beer Culture 2020 Marknavorsingsverslag 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Beer Culture 2020 Marknavorsingsverslag bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Afmetings & Verpakking: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Etikette: beer culture report, beer culture, beer, market research, Austria
Produksietegnologie: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Ontwerpuitdaging: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Navorsing: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirasie: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Projekduur: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Bedryfsvloei: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patente: Copyrights belong to Brau Union Österreich AG, 2020
Spanlede: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Beeldkrediete: Brau Union Österreich AG