Lipton Pop Art Special Edition Drankblikverpakking by PepsiCo Design and Innovation

Lipton Pop Art Special Edition Drankblikverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

Lipton Pop Art Special Edition Drankblikverpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #118901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Pop Art Special Edition Drankblikverpakking

Lipton Pop Art Spesiale Uitgawe is 'n versameling miniatuur-drankblikkies wat ontwerp is vir die Russiese mark. Elke 250 ml-blikkie dra helder grafika wat geïnspireer is deur die vrymoedige estetika van Pop Art en die style van kenmerkende kunstenaars. Die kleurvolle kunswerk word gekombineer met die speelse en vindingryke karakter van die Lipton-handelsmerk. Die doel is om 'n deel van die galery-ervaring na winkels te bring en om die verpakking te help uitstaan op 'n vol rak. Die klein formaat is lig en maklik om te dra, sodat die drankie geskik is vir verbruik onderweg.

The Recognition

About the A' Design Award in Brons

Lipton Pop Art Special Edition Drankblikverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Lipton Pop Art Special Edition Drankblikverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Lipton Pop Art Special Edition Drankblikverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
Tags: Packaging, Beverage
Inspiration: Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
Team Members: PepsiCo Design & Innovation

Read the Press Release