Pepsi New Year 2020 Drankverpakking by PepsiCo Design and Innovation

Pepsi New Year 2020 Drankverpakking by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2021

Pepsi New Year 2020 Drankverpakking

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Drankverpakking

Pepsi Nuwejaar 2020 is 'n stel beperkte-uitgawe drankblikkies wat vir die Nuwejaarseisoen in Rusland geskep is. Elke blikkie dra 'n pasgemaakte lettertipe en 'n kort boodskap wat uit die plaaslike kultuur, humor en tradisies geput is. Die boodskappe het 'n persoonlike toon, sodat verbruikers die een kan kies wat die mees relevant voel. 'n Gedeelde reeks-hutsmerk, wat vertaal as neem Pepsi as, nooi interaksie op sosiale media uit. Die buigsame ontwerpbenadering laat toe dat die konsep vir ander plaaslike markte aangepas kan word, wat die Nuwejaarsviering uitbrei en verpersoonlik.

The Recognition

About the A' Design Award in Goud

Pepsi New Year 2020 Drankverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Pepsi New Year 2020 Drankverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Pepsi New Year 2020 Drankverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release