Pepsi For The Love Of It Advertensieveldtog by PepsiCo Design and Innovation

Pepsi For The Love Of It Advertensieveldtog by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award in Goud in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

GoudReklame· 2021

Pepsi For The Love Of It Advertensieveldtog

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award in Goud Winner in Reklame Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Advertensieveldtog

Pepsi For The Love Of It is 'n advertensieveldtog wat vir die Chinese mark geskep is. Die veldtog fokus op 'n reeks van ses drankblikontwerpe. Elke blik toon 'n ander sport of tydverdryf, soos ritmiese gimnastiek, tafeltennis, gesinchroniseerde duik en pluimbal of dwarreltol. Ander blikke verwys na musiek en dans, in ooreenstemming met die Pepsi-handelsmerkerfenis. Die versameling gebruik die kenmerkende Pepsi-kleure in 'n gewaagde en ontwrigtende styl. Die uiteenlopende blikontwerpe laat elke verbruiker toe om die een te kies wat by persoonlike belangstellings pas.

The Recognition

About the A' Design Award in Goud

Pepsi For The Love Of It Advertensieveldtog is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Pepsi For The Love Of It Advertensieveldtog 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Pepsi For The Love Of It Advertensieveldtog wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release