Mminni Alkoholiese Drank Verpakking deur Wen Liu, Qiumin Chen and Weijie Kang

Die ontwerp Mminni Alkoholiese Drank Verpakking deur Wen Liu, Qiumin Chen and Weijie Kang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Mminni Alkoholiese Drank Verpakking

deur Wen Liu, Qiumin Chen and Weijie Kang

Kliënt: Changyu

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119485

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Mminni Alkoholiese Drank Verpakking

Mminni is 'n verpakkingsontwerp vir 'n brandewyn wat vir jong verbruikers geskep is. Die stel bevat 'n basiswyn, 'n versnitwyn en 'n groep menggereedskap, sodat 'n persoonlike geur voorberei kan word sonder om ekstra produkte te koop. Die letter X staan vir die onbekende en vir oop moontlikhede, en kleur word gebruik om die produk weg te beweeg van die tradisionele voorkoms van brandewyn. Die bottels is van glas gemaak met 'n dekoratiewe brandproses, en die boks word deur plastiekvorming gevorm. Die stel meet 198,8 by 122,8 by 122,8 millimeter.

Die Erkenning

Oor die A' Design Award in Goud

Mminni Alkoholiese Drank Verpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Mminni Alkoholiese Drank Verpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Mminni Alkoholiese Drank Verpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Afmetings & Verpakking: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etikette: X-lab, unknown, exploration, fashion, interaction, mixing
Produksietegnologie: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Ontwerpuitdaging: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Navorsing: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspirasie: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Projekduur: 2020.02~2020.05 Shenzhen, China
Bedryfsvloei: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Spanlede: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang