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Nianfenyuanjiang Sterk Drankverpakking by Dai Longfeng

Nianfenyuanjiang Sterk Drankverpakking by Dai Longfeng is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.


BronsVerpakking· 2024

Nianfenyuanjiang Sterk Drankverpakking

by Dai Longfeng

A' Design Award in Brons Winner in Verpakking Category

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The Design

About Nianfenyuanjiang Sterk Drankverpakking

Nianfenyuanjiang is 'n verpakkingsontwerp vir 'n sterk drank wat in Bozhou, China, vervaardig word. Die ontwerp neem bamboesstrokies, 'n tradisionele Chinese skryfmedium, as vertrekpunt. Klassieke aanhalings uit die Tao Te Ching, die boek geskryf deur die filosoof Laozi, wat in Bozhou gebore is, word op die oppervlaktes aangebring. Die boks meet 350 by 120 by 280 millimeter en maak gebruik van 'n konvensionele oopmaakstruktuur, wat geskik is vir massaproduksie en die produk beskerm. Papier met 'n houtnabootsingseffek vervang hout en ondersteun omgewingsbewaring.

The Recognition

About the A' Design Award in Brons

Nianfenyuanjiang Sterk Drankverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Nianfenyuanjiang Sterk Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Nianfenyuanjiang Sterk Drankverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Packaging with bamboo slips with Chinese cultural characteristics as the source point, skillfully combined with the classic quotes in "Tao Te Ching", so that the packaging highlights product grade and cultural thickness.
Dimensions & Packaging
350X120X280
Tags
Chinese culture,Chinese liquor,Environmental protection imitation wood material
Production Technology
Paper imitation wood effect,It is conducive to environmental protection, reducing and replacing wood.
Design Challenge
The real degree of imitation wood is a big challenge.
Research
The combination of traditional Chinese culture and modern craftsmanship.
Inspiration
Nianfenyuanjian is a kind of liquor produced in Bozhou, China. It has a history of more than 1,800 years. Laozi, a famous philosopher in Chinese history, was also born in Bozhou. His book, The Tao Te Ching, is one of the greatest masterpieces in Chinese history.The packaging design will be inspired by this.
Project Duration
March 2023,Shenzhen, China.
Operation Flow
Conventional open box type,It is conducive to mass production and product protection.
Image Credits
Longfeng Dai

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