Burning Tea Drankbottelverpakking deur Genki Forest

Die ontwerp Burning Tea Drankbottelverpakking deur Genki Forest is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2021

Burning Tea Drankbottelverpakking

deur Genki Forest

Kliënt: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

12,696

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119725

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Burning Tea Drankbottelverpakking

Burning Tea is 'n verpakkingsontwerp vir 'n verpakte teedrankie. Die bottel is gemaak van PET, 'n ligte en deurskynende plastiek wat bestand is teen impak. Die etiket is hoofsaaklik swart-en-wit, en 'n goue vlamsimbool merk die voorkant sodat die produk maklik sigbaar is op vol rakke. Die handelsnaam gebruik karakters wat geskryf is in die styl van antieke Chinese amptelike skrif. Die bottel meet 66 mm in breedte en 220 mm in hoogte. Die middellyf is na binne gevorm vir 'n makliker greep, en 'n ringvormige basis verleen bykomende stabiliteit. Agtergrondkleure dui elke geursoort aan.

Die Erkenning

Oor die A' Design Award in Yster

Burning Tea Drankbottelverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Burning Tea Drankbottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Burning Tea Drankbottelverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Afmetings & Verpakking: Width 66mm x Height 220mm
Etikette: Branding, Packaging, bottle, 3D, water
Produksietegnologie: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Ontwerpuitdaging: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Navorsing: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspirasie: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Projekduur: The project started in June 2017.
Bedryfsvloei: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Spanlede: Xiaochen Liu
Chu Xu
Beeldkrediete: Xiaochen Liu