Smoked Trout Voedselverpakking deur Armeanu Creative Studio

Die ontwerp Smoked Trout Voedselverpakking deur Armeanu Creative Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Smoked Trout Voedselverpakking

deur Armeanu Creative Studio

Kliënt: Valeputna

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

28,079

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119796

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Smoked Trout Voedselverpakking

Smoked Trout is 'n verpakkingsontwerp vir gerookte visprodukte. Die verpakking is gemaak van kraftkarton met goudfoelie en selektiewe vernissing. 'n Sirkelvormige patroon, 'n Middeleeuse hekvorm wat vir die snywerk van die karton gebruik word en 'n goue seël verwys na tradisie, erfenis en natuurlike bestanddele. Die seël en die hekvorm verskyn oor die hele produkreeks heen om kontinuïteit uit te druk. Die gevoude verpakking meet 11,5 by 25 sentimeter. Die kompakte vorm maak dit maklik om die produk in te sit en toe te maak, sowel as eenvoudige berging, vervoer en raksvertoning.

Die Erkenning

Oor die A' Design Award in Silwer

Smoked Trout Voedselverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Smoked Trout Voedselverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Smoked Trout Voedselverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Afmetings & Verpakking: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etikette: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Produksietegnologie: The packaging is made of kraft carton, has golden folio and selective varnishing.
Ontwerpuitdaging: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Navorsing: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasie: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Projekduur: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Bedryfsvloei: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patente: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Spanlede: Armeanu Ana
Armeanu Catalin
Beeldkrediete: Main Image and optional images - Armeanu Creative Studio SRL - Romania