Sogurt With Love and All Things Good Bevrore Jogurt-verpakking deur Jimmy Chew

Die ontwerp Sogurt With Love and All Things Good Bevrore Jogurt-verpakking deur Jimmy Chew is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2021

Sogurt With Love and All Things Good Bevrore Jogurt-verpakking

deur Jimmy Chew

Kliënt: Sogurt

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #119936

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Sogurt With Love and All Things Good Bevrore Jogurt-verpakking

Sogurt With Love and All Things Good is 'n verpakkingsontwerp vir bevrore jogurt-roomysbekers. Vars kleurtinte word gebruik om 'n toeganklike, luimige en elegante handelsmerkstem te weerspieël. Oorgelegde illustrasies verpersoonlik die samesmelting van sleutelbestanddele binne elke vervaardigde geursoort. Tipografie, ikonografie en uitleg is gerangskik om produkinligting duidelik aan te bied en maklike lees te ondersteun. Die plastiekdeksel van die vorige verpakking is vervang met 'n papierdeksel. Elke beker hou 125 milliliter en is 74 millimeter breed.

Die Erkenning

Oor die A' Design Award in Yster

Sogurt With Love and All Things Good Bevrore Jogurt-verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Sogurt With Love and All Things Good Bevrore Jogurt-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Sogurt With Love and All Things Good Bevrore Jogurt-verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Afmetings & Verpakking: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etikette: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Produksietegnologie: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Ontwerpuitdaging: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Navorsing: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspirasie: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Projekduur: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Bedryfsvloei: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Spanlede: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Beeldkrediete: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.