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Ballantines 17 Geskenkverpakking deur Li-Shang Printing Co., Ltd

Die ontwerp Ballantines 17 Geskenkverpakking deur Li-Shang Printing Co., Ltd is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.


SilwerVerpakking· 2021

Ballantines 17 Geskenkverpakking

deur Li-Shang Printing Co., Ltd

Kliënt: Li-Shang Printing Co., Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

22,909

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #120433

Kleure

Die Ontwerp

Oor Ballantines 17 Geskenkverpakking

Ballantines 17 is 'n geskenkverpakkingsontwerp wat vir 'n gemengde whisky geskep is. Die stewige boks word met UV-offsetdruk op silwerfoeliepapier vervaardig, met goud- en bloukleurdrukke en gereliëfde logo's. 'n Vervoerbandmeganisme onder die boks lig 'n boekstander op soos die deksel neergelê word, wat die bottel op 'n goue verhoog aanbied. Gouddrukke langs die pad hou rekord van die verlede se toekenningsjare. Gekurkte monsters van speserye en geure word aan die voorkant van die deksel geplaas. Die rangskikking lei die sig, dan die reuk, en dan die smaak.

Die Erkenning

Oor die A' Design Award in Silwer

Ballantines 17 Geskenkverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Ballantines 17 Geskenkverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Ballantines 17 Geskenkverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Afmetings & Verpakking
Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Etikette
whisky, packaging, liquor packaging, creative packaging
Produksietegnologie
Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Ontwerpuitdaging
The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Navorsing
With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspirasie
Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Projekduur
The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Bedryfsvloei
When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Spanlede
Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Beeldkrediete
Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.

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