Solemici Packaging Primêre Funksie: Vleisprodukverpakking by Dmitry Kultygin

Solemici Packaging Primêre Funksie: Vleisprodukverpakking by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Solemici Packaging Primêre Funksie: Vleisprodukverpakking

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award in Silwer Winner in Verpakking Category

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Colors

The Design

About Solemici Packaging Primêre Funksie: Vleisprodukverpakking

Solemici is 'n verpakkingsontwerp vir Italiaanse vleislekkernye soos salami en prosciutto. Die ontwerp vergelyk die smaak van die produk met meesterstukke van Renaissance-kuns. Die hoofverpakking is 'n plastiekbak wat met 'n marmertekstuur gedruk is. Die papierkop word met litografiese druk en goudfoeliestempeling vervaardig, wat die premium karakter van die produk ondersteun. Die bak meet 225 mm in hoogte en 123 mm in breedte. Helder kleure en kontrasterende besonderhede help die produk om op die winkelrak uit te staan. Die ontwerp weerspieël ook respek vir tradisionele produksiemetodes.

The Recognition

About the A' Design Award in Silwer

Solemici Packaging Primêre Funksie: Vleisprodukverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Solemici Packaging Primêre Funksie: Vleisprodukverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Solemici Packaging Primêre Funksie: Vleisprodukverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin