Yashang Hing Tau Ball Voedselverpakking by Mars Team

Yashang Hing Tau Ball Voedselverpakking by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Yashang Hing Tau Ball Voedselverpakking

by Mars Team

Client: Shenzhen Baixinglong Creative Packaging Co., Ltd

A' Design Award in Silwer Winner in Verpakking Category

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Verified Award Winner

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Colors

The Design

About Yashang Hing Tau Ball Voedselverpakking

Yashang Hing Tau Ball is 'n verpakkingsontwerp vir frikadelprodukte. Die grafika is gebaseer op die rou materiale van die voedsel binne-in. Diereafbeeldings word gerangskik as moderne grafiese komposisies, en elke tipe rou materiaal word deur 'n kontrasterende kleur geïdentifiseer. Die sterk kleurkontras ondersteun visuele impak op kleinhandelrakke. Die ontwerp verwys ook na die gunstige tradisionele gebruike van die Chaoshan-gebied in China, en 'n rooi koevert word rondom die produk geplaas. Papierdruk, voedselgraad-plastiek en 'n sygordel word gebruik. Die verpakking meet 260 by 150 by 260 millimeter.

The Recognition

About the A' Design Award in Silwer

Yashang Hing Tau Ball Voedselverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Yashang Hing Tau Ball Voedselverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Yashang Hing Tau Ball Voedselverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
Dimensions & Packaging: 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
Tags: Meatball, graphic composition, color composition, animal image
Production Technology: Application of paper printing, food grade plastic, silk belt
Design Challenge: In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
Inspiration: Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
Project Duration: The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020

Read the Press Release