Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2021
Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking
by Haijun Shen
Client: DIGA Creative design
A' Design Award in Silwer Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking
Luzhou Laojiao 1915 is verpakking vir 'n Chinese baijiu-sterkdrank. Die bottel is gevorm soos 'n seilboot, en die visuele simbole is verfyn uit die Jiangyang-kaart van Luzhou. Die geboë vorm verwys na die vloeiende vloeistof binne-in en gee 'n gemaklike gevoel in die hand. Die bottel is van glas gemaak met gespuite kleur en 'n aangebragte handelsmerk. Die boks is afgewerk met verbronsing, reliëfdruk en 'n aangebragte handelsmerk. Die verpakking meet 58 by 158 by 350 millimeter. Die doel is 'n ligte en luukse voorkoms vir drinkers tussen 30 en 40 jaar oud, met 'n moderne hoë-end gevoel wat die tradisionele karakter behou.
The Recognition
About the A' Design Award in Silwer
Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Luzhou Laojiao 1915 Primêre Funksie: Drankbottel-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
- Dimensions & Packaging
- 58mm×158mm×350mm
- Tags
- Jiangyang map，Luxury ChineseBaijiu，sailboat
- Production Technology
- Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
- Design Challenge
- To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
- Research
- Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
- Inspiration
- The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
- Project Duration
- The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
- Operation Flow
- Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
- Team Members
- Haijun Shen
manling Lin
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