Yoyic Huojunpaopao Drankbottelverpakking by Tingting Wang

Yoyic Huojunpaopao Drankbottelverpakking by Tingting Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

Yoyic Huojunpaopao Drankbottelverpakking

by Tingting Wang

Client: High-tech MengNiu Dairy (Beijing)CO.,LTD

A' Design Award in Brons Winner in Verpakking Category

11,744

Verified Award Winner

Verify Award Status for #121519

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yoyic Huojunpaopao Drankbottelverpakking

Yoyic Huojunpaopao is 'n bottelverpakking wat ontwerp is vir 'n vonkelende drankie met lewende probiotika. Die drankie kombineer vonkelende melksuurbakterieë met lewende probiotika, min suiker en geen vet nie. Die bottel is vervaardig van hoogs deurskynende PET om die tekstuur van glas te gee, met 'n ligte en skraal vorm en 'n inhoud van 388 milliliter. Die etiket gebruik 'n vetgedrukte Chinese kalligrafiese karakter en borrelgrafika om lewenskrag te suggereer. Die ontwerp is daarop gemik om sowel smaak as gesondheid uit te druk. Die bottel word in geriefswinkels onder koueketting-toestande verkoop om die probiotika aktief te hou.

The Recognition

About the A' Design Award in Brons

Yoyic Huojunpaopao Drankbottelverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yoyic Huojunpaopao Drankbottelverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yoyic Huojunpaopao Drankbottelverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Dimensions & Packaging: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Tags: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Production Technology: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Design Challenge: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Research: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Inspiration: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Project Duration: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Operation Flow: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Team Members: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Image Credits: .