OHO Lentil Chips Skyfies Verpakking by Bold Brands

OHO Lentil Chips Skyfies Verpakking by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

OHO Lentil Chips Skyfies Verpakking

by Bold Brands

Client: Bold Brands

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #122943

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About OHO Lentil Chips Skyfies Verpakking

Boekteks: OHO Lensieskyfies is 'n verpakkingsontwerp vir 'n lensiebasis-versnapering. Die sak meet 190 x 250 x 50 mm en word met fleksografie op polipropileen gedruk met 'n papiervoel-vernis. 'n Kraftpapier-agtergrond vervang die helder kleure wat algemeen in die versnaperingskategorie voorkom en gee 'n natuurlike voorkoms. Geïllustreerde grafiese elemente voeg 'n speelse karakter by, terwyl die geure deur hoë gehalte fotografiese beelde uitgebeeld word. Die kombinasie maak die produk maklik herkenbaar en bied dit aan as 'n gesonder versnaperingsopsie.

The Recognition

About the A' Design Award in Brons

OHO Lentil Chips Skyfies Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat OHO Lentil Chips Skyfies Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. OHO Lentil Chips Skyfies Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Team Members: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Image Credits: Visuals: Sandra Ramoskaite