Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.
SilwerVerpakking· 2021
Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed
by Bold Brands
Client: Bold Brands
A' Design Award in Silwer Winner in Verpakking Category
- 24,777
- Verified Award Winner
- Verify Award Status for #122959
The Design
About Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed
Baltija is 'n verpakkingsreeks vir 'n sjokoladeversameling wat in die Baltiese streek verkoop word. Die naam kom van die Litause woord vir die Baltiese See, wat die ontwerp geïnspireer het. 'n Vuurtoring en 'n seetoneel word in 'n klassieke Victoriaanse styl geïllustreer, met golwende vorms wat die beweging van water suggereer. Geen nasionale simbole word gebruik nie, sodat die verpakking die hele streek verteenwoordig eerder as een land. 'n Diep groenerige blou toon voeg 'n verfynde voorkoms by. Die bokse en koeverte word van papier gemaak, geoffsetdruk, en afgewerk met matte vernis en koperfoelie-besonderhede.
The Recognition
About the A' Design Award in Silwer
Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Baltija Chocolate Collection Primêre Funksie: Verpakking vir Lekkergoed is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
