Mountain Tea Bergtee-verpakking by Xianfeng Wu

Mountain Tea Bergtee-verpakking by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award in Silwer in Verpakkingsontwerp Competition Category.

SilwerVerpakking· 2021

Mountain Tea Bergtee-verpakking

by Xianfeng Wu

A' Design Award in Silwer Winner in Verpakking Category

22,761
Verified Award Winner
Verify Award Status for #123305

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mountain Tea Bergtee-verpakking

Bergtee is 'n verpakkingsontwerp vir geperste teekoeke. Elke teekoek word soos 'n lekker toegedraai, wat die tee makliker maak om te gebruik en dit 'n moderne voorkoms gee. Die omhulsel gebruik omgewingsvriendelike handgemaakte papier en volg 'n ouer verpakkingsvorm op 'n nuwe manier. Die ontwerp bevat vier onafhanklike pakkette wat op die rak tot een volledige prentjie gekombineer kan word. Die illustrasie wys teeblare, teebome en skaars diere van Xishuangbanna in Yunnan, China, waar die tee verbou word. Die pakket meet 280 by 205 by 70 millimeter.

The Recognition

About the A' Design Award in Silwer

Mountain Tea Bergtee-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Mountain Tea Bergtee-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Mountain Tea Bergtee-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
Dimensions & Packaging: 280mmX205mmX70mm
Tags: Tea packaging, tea cakes, original, environmentally friendly, tea tree
Production Technology: Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
Design Challenge: In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
Team Members: Wu Xianfeng