I Love You From Afar Sosiaal by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.
BronsReklame· 2021
I Love You From Afar Sosiaal
by Alvaro Gonzalez and Renato Galecio
Client: Inbrax
A' Design Award in Brons Winner in Reklame Category
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- Verified Award Winner
- Verify Award Status for #123514
The Design
About I Love You From Afar Sosiaal
Aan die begin van die pandemie, toe almal in kwarantyn in Chili was, was al die Miniso-winkels gesluit, en om die verbintenis aan sy gehoor te handhaaf, is die "Ek Het Jou Lief van Ver"-veldtog geskep, wat 100% aanlyn uitgevoer is en duisende idees gelewer het om hul verbruikers te vermaak terwyl hulle opgesluit was.
The Recognition
About the A' Design Award in Brons
I Love You From Afar Sosiaal is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat I Love You From Afar Sosiaal 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. I Love You From Afar Sosiaal bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Team Members
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Image Credits
- Miniso, Inbrax
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