Mazurro Koffieverpakking by 19 Poludnik Agencja Reklamowa

Mazurro Koffieverpakking by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2021

Mazurro Koffieverpakking

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner

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Colors

The Design

About Mazurro Koffieverpakking

Mazurro is 'n verpakkingsontwerp vir koffie. Die ontwerp is gebaseer op 'n kenmerkende grafiese patroon wat op die letter M gebou is. Die patroon gee die koffiesakke 'n sterk en dominante voorkoms. Die minimalistiese geometriese vorm en die sterk kontraste help die sakke om op winkelrakke uit te staan. Die patroon is geïnspireer deur die werk van Josef Hoffmann, 'n stigter van die Weense Werkswinkel, wie se eenvoudige vorms die vroeë modernisme beïnvloed het. Die sakke word met fleksografiese druk gedruk. Drie geure word aangebied, elk met 'n unieke kleur en 'n wit onderdruk wat 'n metaalagtige effek in geselekteerde areas skep.

The Recognition

About the A' Design Award in Yster

Mazurro Koffieverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Mazurro Koffieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Mazurro Koffieverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020