Sienna Monroe Kosmetiese Verpakking by Ricci Williams

Sienna Monroe Kosmetiese Verpakking by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2021

Sienna Monroe Kosmetiese Verpakking

by Ricci Williams

Client: Summerhouse Collective

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #124404

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sienna Monroe Kosmetiese Verpakking

Sienna Monroe is die handelsmerkidentiteit en verpakking vir 'n plantgebaseerde, wreedheidsvrye kosmetieklyn. Die geskenkboks dien ook as die versendingboks vir aanlynbestellings, wat vermorsing verminder. Die boks word gemaak van herwinde, onbedekte, komposteerbare karton wat met plantaardige inkte gedruk is. Die bottels word van glas gemaak, 'n materiaal wat herhaaldelik herwin kan word, en die etikette gebruik papier wat van verbruikersafval afkomstig is. 'n Natuurlike gedrukte patroon versag die vetgedrukte tipografie. Die verpakking is bedoel om behou en hergebruik te word nadat die produk klaar gebruik is.

The Recognition

About the A' Design Award in Brons

Sienna Monroe Kosmetiese Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Sienna Monroe Kosmetiese Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Sienna Monroe Kosmetiese Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.