Zhen Hao E Hondekospakkette by Yuchen Han

Zhen Hao E Hondekospakkette by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award in Yster in Verpakkingsontwerp Competition Category.

YsterVerpakking· 2022

Zhen Hao E Hondekospakkette

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award in Yster Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Zhen Hao E Hondekospakkette

Zhen Hao E is 'n verpakkingsreeks vir hondekos en hondesnacks. Die ontwerp put uit die Chinese kultuur deur honde voor te stel as antieke keisers van verskillende ouderdomme. In China word hondeeienaars dikwels beskryf as amptenare wat hul troeteldiere dien, en hierdie idee vorm die basis van die illustrasies. Karikatuur-hondekarakters dui die grootte-groep aan en onderskei klein honde van medium- en groot honde. Verskillende kleure onderskei hondekos van snacks, sodat die reeks maklik verstaanbaar is. Herwinde papier, gegolfde karton en aluminiumfoelie-sakke word gebruik.

The Recognition

About the A' Design Award in Yster

Zhen Hao E Hondekospakkette is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Zhen Hao E Hondekospakkette 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Zhen Hao E Hondekospakkette word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.