Cala di Seta Wynetikette by Giovanni Murgia

Cala di Seta Wynetikette by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2022

Cala di Seta Wynetikette

by Giovanni Murgia

Client: Cantina di Calasetta - Cala di Seta

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #127081

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cala di Seta Wynetikette

Die verpakkingsontwerpprojek verteenwoordig wyne as unieke en identifiserende elemente, gekoppel aan die plek waar hulle gebore is maar die wêreld in die gesig staar. Die aantrekkingskrag is dié van jong, kleurvolle en maklik interpreteerbare wyne, gemik op 'n onbetrokken teiken, maar op soek na kwaliteit produkte. Om hierdie rede word die ontwerp gekenmerk deur 'n kleurvolle, minimale en verfynde voorkoms waarin die ontwerp van die vuurtoring uitstaan, gemaak met eenvoudige maar kragtige grafika en versier met gekleurde metaalplate en die driedimensionele effek van die braille-reliëf wat simuleer die see.

The Recognition

About the A' Design Award in Brons

Cala di Seta Wynetikette is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Cala di Seta Wynetikette 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Cala di Seta Wynetikette bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensions & Packaging: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tags: wine, carignano, label, sardinia, italy, minimalism
Production Technology: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Design Challenge: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Research: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiration: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Project Duration: The project started in February 2021 in Sassari anche finished in April 2021.
Operation Flow: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Team Members: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Image Credits: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene