The Treasure of Zbojniks Botteletiket deur Sasha Sharavarau

Die ontwerp The Treasure of Zbojniks Botteletiket deur Sasha Sharavarau is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2022

The Treasure of Zbojniks Botteletiket

deur Sasha Sharavarau

Kliënt: St. Nicolaus (client company); Zbojnicka (brand)

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

49,537

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #127368

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Treasure of Zbojniks Botteletiket

Die Skat van die Zbojniks is 'n etiketontwerp vir Zbojnicka-vrugtedistillate. Zbojnicka beteken in Slowaaks iets wat aan 'n Zbojnik behoort. Zbojniks was rowers wat aan opstande teen lyfeienskap deelgeneem het, en mense het geglo dat hulle skatte in die Slowaakse berge weggesteek het. Die etiket stel die distillate voor as die skat van die Zbojniks. Die berg Velky Rozsutec word bo-aan getoon, en Slowaakse ornamente uit verskillende streke omraam die ontwerp. Illustrasies in graveerstyl word in twee kleure op mat roomkleurige papier met 'n sagte tekstuur gedruk. Die produknaam word met goue reliëfdruk aangebring.

Die Erkenning

Oor die A' Design Award in Goud

The Treasure of Zbojniks Botteletiket is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat The Treasure of Zbojniks Botteletiket 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. The Treasure of Zbojniks Botteletiket wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Afmetings & Verpakking: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Etikette: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Produksietegnologie: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Ontwerpuitdaging: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirasie: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Projekduur: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Bedryfsvloei: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Spanlede: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Beeldkrediete: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)